Planning Library · §7
Partnership Landscape.
Groundworks owns what makes it unique and partners on what others already do well. The following organizations operate in the Monterey/Santa Cruz corridor and represent potential collaborators, not competitors.
7.1 Supply Side (Farm Sourcing)
- Coke Farm (San Juan Bautista)
Established organic food hub, 80+ grower partners, 95% minority/women-owned farms. Potential aggregation and sourcing partner for the farm stand, especially at launch before direct farm relationships are established.
- Esperanza Community Farms (Watsonville)
Food hub for small BIPOC farmers across Monterey, Santa Cruz, and San Benito Counties. 20+ farm relationships. Potential sourcing partner and the closest organizational analog to Groundworks in the corridor. Priority conversation before any further planning.
- ALBA (Salinas)
Farmer training and incubation. 250+ organic farm businesses launched, 90%+ Latino-owned. ALBA graduates are natural farm partners for the supply chain and a potential co-programming partner for education events.
- Direct farm relationships
Build over time after the move. Target 3–5 committed farm partners by Phase B go/no-go.
7.2 Education Side
- CAFF (Community Alliance with Family Farmers)
Organic farm-to-school mapping on the Central Coast. Potential co-programming partner for youth food systems education.
- Farm Discovery at Live Earth
Youth farm education in Santa Cruz County. Potential partner for youth programming or farm field trips.
- ALBA Food, Land & Water program
Brings 1,000+ students to ALBA's farm annually. Potential field trip partnership.
- UC Cooperative Extension / UCSC Agroecology
Research and training. Potential guest lecturers and content partners.
- Hartnell, MPC, CSUMB food pantries
Campus food pantries. Potential partner for food access programming and CalFresh/EBT outreach.
7.3 Resource & Support Organizations
- California FarmLink
HQ in the Monterey area. Land matching, access to capital for farmers, business development. Farm partner introductions and landscape orientation.
- Resource Conservation District (RCD)
Conservation and regenerative agriculture technical assistance. Guest speaker and co-programming potential.
- Land Trust of Santa Cruz County
Conservation partner for the northern half of the corridor.
- SCORE / SBA SBDC
Free business consulting. Financial model review and lease negotiation prep.
- CCOF (Santa Cruz)
Nation's first organic certification agency, founded 1973. 4,500+ certified members. Resource and credibility partner for the organic food systems corridor.
- OFRF (Santa Cruz)
Organic Farming Research Foundation. Research grants, farmer-led trials. Resource and content partner potential.
- Big Sur Land Trust
Conservation, stewardship, youth outdoor education. Active in Salinas (Ensen Community Park at Carr Lake). Co-programming partner and funder relationship.
- Elkhorn Slough Foundation
3,600-acre watershed conservation in Monterey County. Environmental education and community outreach. Co-programming partner.
- Santa Cruz Permaculture
Courses, farm, local farm box. Education and food sales in Santa Cruz. Co-programming partner for education pillar.
7.4 Funding Partners
- Community Foundation for Monterey County (CFMC)
Primary community foundation. Grants and potential fiscal sponsorship.
- Packard Foundation
Major foundation with strong Monterey County presence. Funds conservation, food systems, community health.
- Monterey Peninsula Foundation
Local foundation supporting community wellbeing.
- USDA LAMP
Federal grant program for local food infrastructure.
- CDFA grant programs
California Department of Food and Agriculture grant programs.
7.5 Priority Action
Before revising any further planning documents, Drew should have direct conversations with Esperanza Community Farms, ALBA, and Coke Farm to understand where Groundworks fits in the existing ecosystem, confirm the gap, and explore partnership possibilities. Esperanza is the highest priority — they are the closest analog operating in the exact target geography.