Planning Library · Appendix A

Geographic Assessment.

Four potential launch geographies were evaluated in April 2026 against consistent criteria. The assessment does not rank geographies but evaluates each on its own terms. Monterey/Santa Cruz remain the primary launch geography; the alternatives are legitimate backups if life circumstances change, and potential future expansion sites if Monterey succeeds. The brand name "Groundworks" was designed to be intentionally portable for this reason.

A.1 Assessment Criteria

Food System Gap

What specific gap does Groundworks fill in this geography? How severe is the disconnect between agricultural production and community access/participation?

Existing Ecosystem Density

How developed is the local food systems ecosystem? Too little infrastructure means no partners; too much means the niche is filled.

Institutional Teaching Alignment

What community colleges and universities exist for Drew's adjunct teaching career? Depth of the teaching pipeline matters for the portfolio career model.

M.N.R.S. Connection

How does the Rangeland Ecology & Management degree connect to the local landscape and reinforce Groundworks' credibility?

Commercial Feasibility

Rent costs, available commercial space, population base, foot traffic potential.

Farm Supply Proximity

Year-round sourcing viability. Growing season length. Existing aggregation infrastructure.

Grant & Funding Landscape

State and regional funding pools, community foundations, institutional support.

Founder Connection

Drew's personal relationship to the place, existing relationships, and quality-of-life alignment.

A.2

Monterey County & Santa Cruz County

Primary launch geography
The Opportunity

Monterey County ranks worst among all 58 California counties in food insecurity. A third of residents experience hunger. Half are diabetic or pre-diabetic. This is happening in the Salad Bowl of the World, a region producing over $4 billion in agriculture annually. The farms are in the Salinas Valley. The people are on the Monterey Peninsula coast. There is no bridge. Groundworks builds that bridge through culture.

Teaching Alignment

Four strong institutional targets: Hartnell College (agriculture, partners with ALBA — closest alignment), MPC (general education and community programming), Cabrillo (horticulture/sustainability), CSUMB (environmental studies, in the target site area, student intern pipeline). The deepest teaching bench of any geography assessed.

Bottom-Line Assessment

The Monterey Paradox remains the strongest strategic case among all four geographies. The structural gap is real, documented, and acknowledged by existing organizations. Existing players are complementary, not competitive. Institutional teaching alignment is excellent. Commercial rents are affordable. Farm supply is year-round and proximate. Grant funding landscape is deep. Drew is planning to be there. This is the launch geography.

A.3

San Diego County

Pre-launch validation context
The Opportunity

San Diego County has a significant agricultural sector and genuine food access gaps, particularly in South Oceanside and inland communities. The original Groundworks concept was developed here during the Foodshed Cooperative apprenticeship.

Teaching Alignment

Teaching outreach to San Diego community colleges (SDCCD system and MiraCosta) provided community education delivery experience and institutional relationship skills that transfer directly to the Monterey corridor.

Bottom-Line Assessment

San Diego remains a viable geography if life circumstances change. The pre-launch validation work has value regardless. The food access gap exists, the farm supply network is present, and Drew's existing relationships provide a foundation. However, the Monterey Paradox narrative is structurally stronger for grant funding, and the institutional teaching alignment is deeper in the Monterey corridor.

A.4

North Bay (Petaluma / Healdsburg / Marin)

Assessed alternative
The Opportunity

The North Bay food systems ecosystem is among the most developed in the country. MALT, Agricultural Institute of Marin, FEED Sonoma, Singing Frogs Farm, SingleThread. The obvious reading is saturation, but the gap is different, not absent. There does not appear to be a Groundworks-style integrated space — café, farm stand, and education center under one roof in a walkable commercial corridor — in Petaluma or Sebastopol.

Teaching Alignment

SRJC (Santa Rosa Junior College) has an agriculture department. Sonoma State University is nearby. Not as deep a bench as the Monterey corridor's four-institution lineup, but workable for a portfolio career.

Bottom-Line Assessment

Viable but would require a different narrative, a higher rent tolerance, and differentiation from a crowded field. The food insecurity grant narrative is weaker here. Strongest sub-geography is Petaluma. If Drew were to relocate, the concept could work — but it would need to earn its place in a way the Monterey version wouldn't, because the gap is softer.

A.5

Sisters, Oregon & Central Oregon

Assessed alternative
The Opportunity

Central Oregon (Bend metro ~100K, Sisters ~3K) is growing fast with transplants from Portland, the Bay Area, and beyond — people who want connection to local food but arrived in a high desert landscape without knowing where to start. The appetite for farm-to-table culture is proven by Rainshadow Organics and Lazy Z Ranch.

Teaching Alignment

Central Oregon Community College (COCC) is in Bend. OSU Extension is active. Teaching alignment is thinner than California but not zero. Adjunct opportunities would need to be validated.

Bottom-Line Assessment

Viable in Bend (not Sisters, where Seed to Table already fills the niche). Community hunger for food system connection is real and growing. Supply chain in high desert is the most significant structural constraint. Teaching alignment is thinner. Grant landscape is different but not absent. M.N.R.S. connects well to the rangeland landscape.