Planning Library · §8

Impact Measurement.

Groundworks measures impact across multiple dimensions to satisfy grant requirements, inform programming decisions, and tell the story of the space's contribution to the Monterey corridor.

8.1 Core Metrics — Year 1 Targets

DimensionMetricYear 1 Target
Food AccessCalFresh/EBT transactions processed500+
Food AccessPounds of local produce sold through farm stand10,000+
Food AccessNumber of unique farm stand customers1,000+
EducationEducation events hosted100+
EducationTotal education event attendance1,500+
EducationUnique workshop/event participants500+
Farm PartnershipsActive farm supply relationships3–5
Farm PartnershipsRevenue returned to farms (farm stand purchases)Track actual
CommunityCommunity table dinners hosted6–12
CommunityKegs for a Cause events6–12
CommunityBookshelf books lent/soldTrack actual
EconomicTotal revenue$200K–$355K
EconomicJobs created (FTE)2 (founder + cook)

8.2 Impact Framework

Eight Forms of Capital.

Groundworks may incorporate Ethan Soloviev's Eight Forms of Capital framework for a richer impact narrative beyond financial metrics — measuring the capital generated by the space across the dimensions below. This is an optional enrichment for grant applications and annual reporting.

Living
Social
Cultural
Experiential
Intellectual
Spiritual
Material
Financial