Planning Library · §12
Risk Assessment.
An honest accounting of what could go wrong — and how Groundworks is designed to mitigate each risk.
Insufficient foot traffic to sustain café
HighMitigationChoose a walkable location with existing traffic patterns (Seaside/Marina commercial corridors). Build community through events and social media before opening. CalFresh/EBT broadens customer base.
Unable to secure farm supply partners
MediumMitigationCoke Farm and Esperanza exist as backup sourcing options. ALBA graduates are natural partners. The Salinas/Pajaro Valley has hundreds of farms within 30 miles.
Grant funding does not materialize
MediumMitigationCafé and farm stand earned revenue are designed to cover core operations independent of grants. Grants fund education programming and food access work, not the operating baseline.
Founder burnout or health limitations
MediumMitigationPhased staffing plan: cook hired from day one. Second hire within 12–18 months. Portfolio career model limits Groundworks to sustainable hours. Six-day launch schedule with protected admin day.
Move to Monterey is delayed or does not happen
High (existential)MitigationIf the move does not happen, Groundworks does not launch. This is named explicitly. The two-phase go/no-go protects against over-investment before the move is confirmed. Phase A validation work has value regardless.
Commercial kitchen buildout exceeds budget
MediumMitigationBudget range ($75K–$125K) accounts for variance. Option to lease a space with existing kitchen infrastructure. Phased equipment purchasing if needed.