By the numbers · Year 1
The shape of the ask.
Three scenarios for Year 1, the facility envelope, and the key facts a funder usually asks for first. Full model lives in the Planning Library.
Year 1 revenue scenarios
Conservative
~$295K
Contribution margin 62%
Slower café ramp, modest stand throughput, education breaks even.
Baseline
~$330K
Contribution margin 64%
Steady café traffic by month 6, stand grows monthly, weekly programming.
Optimistic
~$360K
Contribution margin 66%
Café finds its rhythm fast, programming earns its own sponsorship layer.
Across all three scenarios, earned revenue covers roughly 76% of fixed operating costs in Year 1. The remainder is the philanthropic gap — what the Founder's Table closes.
Key facts
- Legal entity
- Groundworks Monterey Bay · 501(c)(3) in formation
- Service area
- Monterey & Santa Cruz County
- Site target
- Seaside or Marina
- Facility size
- 1,500 – 2,500 sq ft
- Startup capital
- $150K – $250K
- Year-1 revenue (est.)
- ~$295K – $360K
- Target opening
- Late 2028 / Early 2029
- Founder
- Drew Keske
Want the full model?
Three-year P&L, COGS assumptions, payroll ramp, sensitivity tables, and the corrected baseline live in the Planning Library.